About Links of London

Founded in 1990, Links of London resulted from a bizarre request from a local restaurant owner for sterling silver fish cufflinks to give as a gift to their loyal clients.

The exclusive fashion store, Harvey Nichols, saw the design, loved it and ordered a whole collection.  And so, Links of London was born and today they have grown internationally with stores around the globe including the UK, Hong Kong, USA and Canada.

Links of London always have something exciting and new on offer. They believe in design and function and endeavour to bring you contemporary classics, fashion must-haves and that extra special piece you weren’t expecting to find. That could be a nodding dog or a champagne bubble blower, an 18ct gold sweetie bracelet or a disco diva charm.

They also like to hint at their sense of British eccentricity and humour and this shows in everything that they do. 

Links of London offer an eclectic mix of men’s and women’s jewellery in sterling silver and 18 carat gold, with an enviable collection of charms and charm bracelets for you to choose from.  In their range you'll also find a desirable mix of leather and silver items, for the home or the workplace, or for the perfect gift.